EDITORIAL CAMPAIGN
LUXE NEXT
LUXE NEXT recognized 120 emerging designers across North America. Rather than treating each announcement as an individual post, I developed a repeatable content system that could scale across months of programming while maintaining a cohesive visual identity and editorial voice.
Built around a single creative framework, the campaign transformed one initiative into a library of content designed to educate, celebrate, and engage audiences across platforms.
Creative Direction / Campaign Strategy / Content Systems / Video Production + Editing / Social Media
Campaign Highlights
Campaign Highlights
Launch Teasers
Designer Spotlights
Category Reels
Event Coverage
Campaign Recaps
Project Snapshot
120 Designers Featured
105 Designer Spotlights
15 Reels
4 Category Videos
2 Launch Events
3 Months of Content
Teaser + Launch Reels
TEASER REELS
A series of short videos released ahead of the announcement to build anticipation, spark curiosity, and introduce audiences to LUXE NEXT before launch.
LAUNCH REEL
The official campaign launch, introducing the LUXE NEXT program and setting the visual tone for the content that followed.
TEASER REEL 1
TEASER REEL 2
TEASER REEL 3
LAUNCH REEL
Designer Spotlights
The core of the campaign, each LUXE NEXT inductee was featured through either a dedicated reel or an editorial carousel. Reels brought movement and personality to the story, while carousels offered a more in-depth introduction to the designer and their work. To keep the campaign visually engaging across 120 spotlights, I developed three rotating carousel templates that maintained a cohesive identity while minimizing repetition and audience fatigue.
TRAVIS LONDON SPOTLIGHT REEL
FRANCESCA GRACE SPOTLIGHT REEL
EMILY TUCKER DESIGN SPOTLIGHT REEL
BLESSED LITTLE BUNGALOW SPOTLIGHT REEL
SALLY WILKINSON STUDIO SPOTLIGHT CAROUSEL
FORM + FIELD SPOTLIGHT CAROUSEL
GENEVIEVE LAVELLE SPOTLIGHT CAROUSEL
Editorial Reels
A collection of reels grouped by specialty, highlighting shared design perspectives and helping audiences discover multiple inductees through a single story.
ONE CAMPAIGN / ONE SYSTEM / MONTHS OF CONTENT
