HOME TOUR
Jay Jeffers on Modernizing a Classic
A multi-format content system created during my time at LUXE Interiors + Design, built around a home where classic architecture meets contemporary living.
Creative Direction / Content Strategy / Video Production + Editing / Editorial Storytelling
This home tour explored Jay Jeffers' thoughtful refresh of a historic San Francisco residence, where traditional architecture and modern living exist in perfect balance. Built to live well beyond publication day, I developed a content system that transformed a single shoot into long-form video, social-first edits, editorial storytelling, and promotional content designed to engage audiences across platforms.
Behind The Design
The flagship home tour exploring Jay Jeffers' approach to honoring the home's architectural history while creating spaces designed for modern life.
Behind The Design: Social Cut
A condensed version of the full home tour, created for social platforms to introduce the story and drive viewers to the full episode.
Design Storybook
A short-form edit created for social platforms to introduce the story and drive viewers to the full episode.
ONE STORY / THREE FORMATS