HOME TOUR
Cullman & Kravis: A Downtown Loft, Reimagined
A content system built around a Manhattan loft where refined interiors meet industrial architecture.
Creative Direction / Content Strategy / Video Production + Editing / Editorial Storytelling
This feature explored how Cullman & Kravis transformed a former industrial loft into a sophisticated, light-filled home. My role extended beyond producing a home tour. I built a content system that translated one production into multiple editorial formats, each designed with a different audience and platform in mind.
Behind The Design
The flagship home tour offering an intimate look inside the home and the design approach behind Cullman & Kravis.
Behind The Design: Social Cut
A condensed version of the home tour,for social platforms to introduce the story and drive viewers to the full episode.
Preview
A short teaser created to build anticipation ahead of the full release.
Design Storybook
A short-form edit created for social platforms to introduce the story and drive viewers to the full episode.
ONE STORY / FOUR FORMATS